Mobile users are rising to the number one position on the Internet, which means if you haven’t already started writing for mobile audiences, it’s time to begin There are a lot of different factors to consider when you’re writing for a mobile device, such as the size of the screen. When you hire an SEO agency for your company, you’ll hear a lot of talk about mobile-friendliness. This is why many professional SEO service providers offer Web design services. If your site doesn’t already have a responsive design, then you need to look into having it redone.
So what ways can you improve your content marketing strategy to suit mobile device users?
Consider the Mobile Experience
You can’t deny that using a smartphone or tablet is different than using a desktop. Studies have proven this to be true, showing that using a mobile device exhibits different behaviors from users. For instance, rather than looking at a Web page from the upper left corner, to the right and then downward, users’ eyes are beginning in the center of the screen and staying there. This is important to know, so you can better design your site’s content layout to suit the behavior of mobile users.
Write Headlines that Are Short and Sweet
Ditch the magazine-style long headlines and opt instead for those that are short and sweet. Your titles should be simple, yet strong enough to grasp the attention of users. This is ideal for mobile users who are working with small screens and short attention spans. A content writer from an SEO company can help with conjuring up exceptional headings.
Start with Powerful Points
This isn’t the time to save the best for last. You need to begin your content with your strongest point first. Why? Because this will capture and keep the attention of mobile users. Put your most powerful statement above the fold and have them continue below the fold to learn more.
Keep Your Paragraphs Brief
Again, short and sweet is the motto when it comes to writing with mobile users in mind. No one is going to sit on your smartphone, reading a long block of text. Make the content easier to digest by breaking it up into smaller paragraphs, preferably with subheadings.
Get Rid of the Fluff
No one has time for fluffy content, especially not mobile users. They’re looking for specific information and products and if it takes too long to find it, they’ll be on their merry way, looking for it elsewhere.
Don’t think you have what it takes to write for a mobile audience? Consider hiring an SEO company to do it for you!